SmartPenz Technologies enables field selling organizations to "capture the conversations that create commerce" — literally! Here's how it works. During a field sales visit with a prospect or customer, the salesperson uses a device called the Pulse™ Smartpen to take notes. When this occurs, the entire discussion is captured in audio and digital formats — with the full approval of the customer. As a result, salespeople can later re-listen to actual sales calls to glean missed nuggets or to jog memory. In addition, salespeople can email their "talking notes" to sales managers and other individuals connected to the opportunity.
The implications of this capture technology are immense. First, this process insures that all important customer information is captured — not just bits and pieces. This allows better solution design, presentations, and proposals. Even more important, sales managers can now give immediate feedback on actual sales calls without having to be physically present. This "virtual coaching" capability helps sales managers raise the bar on sales performance — auditing whether new methods, strategies, skills, and messaging are being executed as trained.
Watch the video vignettes below to see how SmartPenz solutions are changing the sales game, creating radically more intelligent, differentiated, and productive selling teams.
The Bottom Line?
Reduced Travel Expenses: Since the customer voice can now be shared, less four and six-legged sales calls are required for sales support.
Virtual Coaching: With geographic constraints removed, sale managers can now coach salespeople 24/7 — giving the type of immediate feedback that hold salespeople accountable to executing better quality sales conversations.
Collective Intelligence Reporting: Voice of the customer data can now be tagged, aggregated and mined for important collective intelligence reports. The ability to tap "conversational data" — key nuggets gleaned from the offices and minds of customers — serves as a unique source of information that helps organizations create new forms of customer value — and internal sales process improvement.
CONTACT US and let's talk about how the Smartpen technology can transform your salespeople into businesspeople who sell!