Bill Bishop takes a very interesting look into the future. In this book, he describes how he feels marketing will be conducted in the very near future. His thoughts on digital marketing are clearly ahead of their time. However, they will materialize very soon. Clearly, this book is a worthwhile read if you want to get ahead of the curve relative to marketing for your company.

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Debono is a wonderful and creative thinker. He offers some stunningly brilliant insights into the rules of competition and how they have changed in today's market. We particularly like his concept of sur-petition, which says that is often much smarter to avoid competition by instead creating something that nobody else is doing. In essence, he urges more companies to innovate and create a game that only they can play as a means to win and dominate in a marketplace.

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If you are not yet developing your current database as a means to achieve competitive advantage, you're missing an incredible opportunity. Schultz was one of the early proponents of using integrated marketing techniques combined with database marketing as a means to achieve competitive advantage. This is clearly an excellent piece. Well researched.

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If you run a business - any kind of business - you need to spend some time with Ted Levitt and listen to what he has to say. This was clearly a landmark book in the marketing area. Levitt was one of the original marketing gurus. He has some great concepts and ideas about both marketing and differentiation. You'll find it both fun and enlightening.

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