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ogistics
helps clients re-think the process by which
they create new selling opportunities -- especially
larger ones -- by building "front-end" marketing
systems. By this we mean implementing marketing mechanisms
that bring new opportunities to you. Your salespeople will
spend less time prospecting but more time face-to-face with
proven opportunities. The net result is more time spent
selling and less time spent on inefficient activities such as
cold calling. This simple equation adds up to increased sales,
but only if a successful "front-end" is built that
successfully gets your salespeople in new doors on a
consistent basis.
Why
is building a "front-end marketing system" for your
sales team so important?
- To get
salespeople in new major account doors on a favorable and
predictable basis. Consistently generating new
opportunities will help to prevent significant
month-to-month sales swings.
- To get
salespeople to focus on new major account opportunities
and prevent them from spending too much time calling on
smaller opportunities. Mature sales forces are often
caught in a cycle where they become glorified customer
service representatives.
- To increase
field selling time available to create and develop
new customers.
- To accelerate
overall revenue growth and offset lost business due to
customer attrition and turnover. It is generally accepted
that a company will lose between 5% and 20% of its
existing customers during any given business year.
How
can Sogistics Marketing Solutions and Services™ help your
organization?
Sogistics
Marketing Solutions and Services™ can help your
organization custom-tailor a strategic front-end marketing
system that leverages your industry experience and
knowledge.
We will
create, design, and systematically implement a marketing
system that will increase your revenue growth by getting
your salespeople more "at bats" with new major
account opportunities. In effect, we will help you learn how
to out-market your competition, giving you a sustainable
competitive advantage beyond the products and services you
sell.
Learn more about
this service:
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