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rom
fundamentals
to leading edge topics, the Sogistics
Academy™ delivers a high-quality learning
experience and provides innovative ideas that can
significantly improve overall selling effectiveness and sales
productivity.
In today's
competitive business environment, as the sophistication of the
buyer increases, so does the need for understanding and
mastering the skills necessary to develop them as customers.
The Sogistics Academy™
examines and teaches participants a proven, research-based
approach to creating and developing major account selling
opportunities in today's marketplace. The ultimate goal of the
program is to get participants to understand the overall
processes and strategies involved in gaining new major account
customers and provide a critical framework of selling skills
that can ultimately lead to greater sales.
| Some of
the topics covered include: |
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- The
selling cycle
- The
buyer's perspective
- Adding
business value
- The
initial discovery
- The
F.O.C.A.S. Selling Model
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- How
prospects become customers
- Selling
against the competition
- Entry
strategy and buying roles
- Power
and influence
- Personal
development
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The material
presented in the program is intended for those interested in
enhancing their understanding of major account
business-to-business selling. The topics discussed and the
engaging one-to-one format of the program makes it suitable
for individuals directly involved in sales or marketing, as
well as those with management or supervisory roles of the
same.
The six-week
program meets once a week for three hours in the Sogistics
training room in Twinsburg, Ohio. In order to provide a
learning experience that focuses on each participant's
individual selling challenges, enrollment is limited to only
ten participants per class.
Learn more about
this service:
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