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Book Reviews
The Inside Stuff for Business Owners and Sales
Executives |
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Management
Challenges for the 21st Century by Peter F.
Drucker
In fact,
we would recommend anything written by Peter Drucker
(who is a wonderful thinker). Drucker is somebody who
exemplifies the rational thinker. With his high degree
of practical intelligence, he offers astute observations
for any businessperson on the big picture of business as
it moves into the 21st century.
Buy this
book on Amazon.com. |
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Crossing
the Chasm by Geoffrey A. Moore
Geoffrey
Moore talks about how to introduce a discontinuous
innovation into your market. By discontinuous
innovation, we mean a radical innovation that defies the
existing structure of a current industry. Although
written for the high tech market, it has great
applicability to other industries as well. Definitely
worth the read.
Buy this
book on Amazon.com. |
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The
Tipping Point by Malcolm Gladwell
Gladwell
is a researcher who explains how major changes in our
society and business world can take root quickly and
pervasively. Ideas, behavior, messages, and products, he
argues, often spread like outbreaks or infectious
disease. He explains how a single event can often
"tip" an idea into the mainstream. This is a
very interesting book. Sometimes the best business books
are not written about or for the business world. The
Tipping Point is such an example.
Buy this
book on Amazon.com. |
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Profits
Without Products by Mack Hanan
Hanan
argues that the salespeople of the future will all have
to sell on bottom-line results and not just
relationships. He explains why a sales force must learn
to sell "business value" first and foremost.
Lots of good ideas here.
Buy this
book on Barnes
& Noble.com. |
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Built
to Last by James C. Collins
Collins is
another author who we think demonstrates great practical
intelligence. In fact, we would recommend anything
written by him. You will often see his articles in Inc.
magazine. For now, Built to Last is a
research-based approach to examining larger
organizations that have endured over many decades to
dominate their industries. He examines the major factors
that have driven and sustained this growth. Jim Collins
is not a "dot commer", but one who focuses on
sustainability versus quick and rapid growth. For this
reason alone, it is worth the read.
Buy this
book on Amazon.com. |
New book reviews
will be added regularly! |
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